I posted an article on another blog explaining
to authors what I was doing to help build readership and reader loyalty to my
brand, Murders with Taste. (Clever, eh, for a culinary mystery series?) The
same advice and info applies to my erotic romance series, “Sex Sells”.
Authors need to consider creating book
club kits for their readers who might select their book for a club option. I
believe a marketing plan needs to include a full tool belt of various outreach
efforts. The article for that piece is:
I
posted here the entire kit in case someone wants to download pieces of it. I
tried to think what I would like in a book club kit. I want to know something
about the book, the author, and what others think of the book. So that’s there.
Additionally, if I were in charge of the
book club meeting, I would appreciate some discussion suggestions and ideas
about how to handle potential issues that arise. So, I put in my two cents
worth.
Apart
from that I decided to give “value-added” by including additional pieces I had
not seen in book club kits I checked out.
I
want to connect with my readers. I think that is the prime motivator of any
author. We want our words to touch others, and we want to hear about the
impact. To that end, I included ways to contact me via social media outlets
like Facebook, Twitter, and Pinterest. Also, I gave opportunities to connect through
Skype.
Another
piece that is often found at the back of historical fiction novels is what the author
investigated while writing the book. I included what I learned about prostitution
as well as information about sex addiction (hypersexuality). Fascinating stuff!
And that’s just some of the research. Authors research locales and news events
of note for their period.
It
occurred to me readers who find Streetwalker
interesting might like to know of other authors of the genre, so I put a few
names in.
But
the real value added is Carrie’s Top Ten Sex Tips. I included these on the back
of my business card, too, to keep folks from tossing it!
Take
a scroll through the Streetwalker Book
Club Kit included in the list of pages for this blog. Let me know what you
think.
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